LoveMizu® Privacy Policy
Effective Date: 15 February 2026
LoveMizu® (“LoveMizu”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, disclose and protect personal data when you visit our website, purchase our products, contact us, or otherwise interact with our services.
LoveMizu® operates in accordance with applicable UK data-protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as applicable.
1. Who We Are
LoveMizu® is a trading name of Love Mizu Ltd, registered in England and Wales under company number 16659161.
Contact email: Lovemizu.uk@hotmail.com
Business address:
Office 14573
182–184 High Street North
East Ham
London
E6 2JA
United Kingdom
For privacy or data-protection enquiries, please contact us using the email address above.
2. Personal Data We May Collect
Depending on how you interact with our website and services, we may collect the following categories of personal data:
Contact information
This may include:
Order and transaction information
When you purchase a product, we may collect information relating to your order, including:
Payment card and other sensitive payment information may be processed directly by our payment service providers. We do not intend to store complete payment-card details on our own systems unless this is specifically necessary and lawfully permitted.
Communications
If you contact us, we may retain information contained in your communication, including emails, enquiries, complaints, reviews and other correspondence.
Technical and usage information
When you use our website, certain technical information may be collected automatically, depending on the technologies and services operating on the website. This may include:
Further information is provided in our Cookie Policy.
3. How We Use Personal Data
We may use personal data for purposes including:
We will not use your personal data for purposes that are incompatible with the purposes explained in this Privacy Policy unless we have a lawful basis to do so.
4. Our Lawful Bases for Processing
Where required by UK GDPR, we rely on one or more lawful bases for processing your personal data.
These may include:
Contract
We may process personal data where it is necessary to enter into or perform a contract with you, such as processing and delivering an order you have placed.
Legal obligation
We may process personal data where necessary to comply with a legal obligation, including applicable accounting, tax, consumer-protection and other legal requirements.
Legitimate interests
We may process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
This may include activities such as maintaining website security, preventing fraud, managing customer relationships and improving our services.
Consent
Where consent is legally required, we will ask for your consent before carrying out the relevant processing. You may withdraw consent at any time.
Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.
5. Marketing Communications
Where we send marketing communications by email or other electronic means, we will do so in accordance with applicable privacy and electronic-marketing laws.
Where consent is required, we will only send such communications after obtaining the appropriate consent.
You can unsubscribe from marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us.
Please note that we may still send essential service-related communications where necessary, such as information concerning an order you have placed.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Some cookies may be necessary for the website to operate, including functions relating to security, shopping baskets, checkout and other essential features.
Other cookies, such as analytics or marketing cookies, may require your consent depending on their purpose and applicable law.
For further information about the cookies used on our website and how you can manage them, please see our Cookie Policy.
7. Who We Share Personal Data With
We do not sell your personal data to third parties.
We may share personal data with carefully selected third parties where this is necessary for legitimate business purposes, to provide our services, fulfil your order, or comply with legal obligations.
These may include:
Where third parties process personal data on our behalf, we will take appropriate steps to ensure that suitable contractual and data-protection safeguards are in place where required.
8. International Transfers
Some service providers we use may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data-protection law.
Depending on the circumstances, this may include relying on an adequacy decision, appropriate contractual safeguards, or another lawful transfer mechanism.
9. How Long We Keep Personal Data
We will retain personal data only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
The appropriate retention period may depend on factors including:
When personal data is no longer required, we will take reasonable steps to securely delete or anonymise it.
10. Data Security
We take reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, destruction, alteration or disclosure.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
If you have an account with us, you should take reasonable steps to keep your login credentials confidential and notify us if you believe your account has been compromised.
11. Your Rights
Subject to applicable legal conditions and exemptions, you may have rights under UK data-protection law, including the right to:
You may exercise your rights by contacting us at:
We may need to request information from you to verify your identity before processing certain requests.
We will normally respond to valid data-protection requests within the period required by applicable law.
12. Complaints
If you have concerns about how we have handled your personal data, we encourage you to contact us first so that we can investigate the matter.
You also have the right to complain to the UK’s data-protection regulator, the Information Commissioner’s Office (ICO).
Information about making a complaint is available from the ICO.
13. Children’s Privacy
Our website and services are not intended to knowingly collect personal data from children who are unable to lawfully use the relevant service.
We do not knowingly collect personal data from children where parental or guardian consent is legally required.
If you believe that a child has provided us with personal data in circumstances where it should not have been collected, please contact us so that we can review the situation and take appropriate action.
14. Third-Party Websites and Services
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy practices or content of third-party websites.
We recommend that you review the privacy policies of any third-party service you access through our website.
15. Business Transfers
If LoveMizu® or Love Mizu Ltd is involved in a merger, acquisition, restructuring, sale of assets, or other business transfer, personal data may be transferred as part of that transaction where legally permitted.
Any such transfer will remain subject to applicable data-protection requirements.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
When we make changes, we will update the Effective Date shown at the beginning of this Privacy Policy.
We recommend checking this page periodically for the latest version.
17. Contact Us
If you have any questions about this Privacy Policy, your personal data, or how we process information, please contact us:
Love Mizu Ltd / LoveMizu®
Office 14573
182–184 High Street North
East Ham
London
E6 2JA
United Kingdom
Email: Lovemizu.uk@hotmail.com
Telephone: 020 3432 2912
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